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Market research will tell you if there’s an opportunity to turn your idea into a successful business. You find customers for your business. Competitive analysis helps you make your business unique.
Your competitive analysis should identify your competition by product line or service and market segment. Assess the following characteristics of the competitive landscape:
The SizeUp tool helps small business owners discover how their business stacks up against competitors by city and industry. It’s a market analysis tool you can use to:
There are several reliable sources that provide customer and market information at no cost.