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October 21, 2019 - November 30, 2019
October 30, 2019, 6:00 PM @ Council Chambers
October 30, 2019, 11:00 AM - 1:00 PM @ Zions Bank, Business Resource Center
In this workshop you will:
Define branding and its relevance to revenues
Describe the difference between marketing strategy and tactics
Provide resources to develop a marketing plan for your business
Explain how marketing, public relations, sales, and customer service work together to build and sustain the success of your brand
Provide an overview of marketing tools including websites, social media, newsletters and more
Registration: Email firstname.lastname@example.org or call 208-501-7573 to reserve your seat
Seating: Limited to 18
October 30, 2019, 11:30 AM - 1:30 PM
This 10 week intensive course takes start up and early stage entrepreneurs through the essentials of how to model a business. We create small groups of entrepreneurs that meet every week in focused learning sessions to test their business ideas using the Business Model Canvas. Participants will thoroughly review and test the nine main areas of a small business through customer discovery. The final component is the opportunity to pitch to a seasoned panel of business professionals.
The course covers:
Business Model Generation
Value Proposition and Customer Segment Matching
Creating a Hypothesis and testing it
Creating a Minimum Viable Product