As Idaho begins to reopen, businesses will have to deal with the uncertainty of managing what will most likely be new regulations, ongoing management and phased stages of opening.  It is important that businesses not only understand the current guidelines from local and state agencies, but, more importantly understand their company, their employees, and their customers.  Businesses will need to think strategically about how to reopen, rather than just simply opening their doors and resuming what we used to know as "normal". 

In these times of uncertainty, the most critical skill is to be able to adapt as conditions change.  Most businesses have focused on communicating safety measures to consumers to reassure them their products and services are safe.  This information will need to remain accessible to consumers for the foreseeable future.  However, as the economy begins to reopen, businesses should shift their focus to engaging consumers with relevant content and keeping them informed of how your business is adapting to the current situation. It is likely that consumers age 65+ may be more cautious than younger demographics, and therefore, your business may need to adapt to better serve your customer base.  

The following is a compilation of the best available information and practices obtained from local, state and national experts to help businesses operate safely.